More than 340 new bands played SXSW for the first time in 2024, while many others returned to the annual fest. Read on for some of the most inspiring and exciting moments from SXSW 2024 — from performances by legends to groundbreaking new acts.

For GRAMMY.com on March 18, 2024

The 2024 South By Southwest Festival got off to a dramatic start: approximately 80 artists, speakers, and event sponsors pulled out of the event to protest the sponsorship of the U.S. Army and defense companies and then a hit-and-run traffic incident in a crowded festival area resulted in a fatality and serious injury early Tuesday.

SXSW spokespeople issued statements about both. They were “saddened” by the tragic traffic incident, and reiterated that they are an organization that welcomes diverse viewpoints and therefore saw no issue in allowing the military sponsorships. They also did not criticize anyone who pulled out of the festival to show solidarity with Palestine and protest genocide. Republican Texas Governor Ron Abbott was not as diplomatic.

And yet the music portion of the festival pushed on.

Some of the bands who pulled out of the festival performed “unofficial” shows, and as with previous SXSW festivals, the diversity of music offerings was staggering: artists played genres such as folk, pop, indie rock, psychedelic cumbia, punk, electronic, and Americana, but also offered regional lenses to musical styles — Texas rap, Southern California soul-jazz — and social justice viewpoints like indigenous hardcore. Artists also offered global perspectives on jazz, hip hop, and psychedelic funk.

The Black Keys Take Audiences Behind The Scenes (And Back To Their Salad Days)

Music keynote offerings felt slim compared to previous years, but festival goers did get an authentic, revealing glimpse into the world of the Black Keys — there to promote a new documentary film about their band history and to perform two shows.

Drummer Patrick Carney stole the show with humorous, deadpan anecdotes —including that time he slept in the van to guard the $500 they made at a show and woke up in the middle of the night to a crowd of drunk people dressed like Santa Claus in the middle of July — and self-effacing jokes about himself and the group: “The first time we came to SXSW we couldn’t afford to stay in town.”

One thing the film makes clear is that two key elements of the Black Keys are simplicity and technology. They kept things simple by being a two-piece band: a few bass players auditioned early on but Carney and Dan Auerbach preferred the sound of drums and guitar. But the key element was Carney’s four-track recorder: he taught himself how to use it, which enabled the band to record themselves in Carney’s basement and fine-tune their nuanced approach to rock music.

“We wanted the kick drum to sound like the speakers were blown,” Carney said in an interview.

Carney and guitarist/singer Auerbach later performed a blues-driven sold-out show at Austin’s Mohawk, joined by artists on Auerbach’s Nashville-based record label Easy Eye Sound. There was no banter, just music.

Bootsy Collins Brings The Funk & A Lot Of Flair

Legendary funk bassist, singer, and producer Bootsy Collins — who played with James Brown and Parliament-Funkadelic, boasts a long solo career, and collaborated with artists like Deee-Lite, Fatboy Slim, Silk Sonic, Kali Uchis and Tyler, the Creator — hosted high-energy shows with the Ohio group Zapp and his entourage of collaborators and proteges at the 2024 festival.

A long line of people snaked down Austin’s busy Red River Street waiting to get into the packed Mohawk club for a March 15 show, which featured guest artists Henry Invisible, Tony “Young James Brown” Wilson, and FANTAAZMA. A few fans wore big hats and star-shaped sunglasses to emulate Collins’ distinct look.

Collins, who announced in 2019 he wouldn’t play bass in live performance anymore, was in town to promote his anti-violence initiative, “Funk Not Fight,” and a new song and album of the same name. He also promoted his Bootzilla Productions company and Funk University, which aims to mentor younger creatives like Hamburg-based FANTAAZMA, who joined Collins for a SXSW Studio interview with TikTok creator Juju Green.

“At some point James Brown saw something in me, you know, and grabbed us in, and I’ll never forget that, and so that’s what I try to do,” Collins said about his efforts to help mentor younger artists.

Omar Rodríguez-López & Cedric Bixler-Zavala Get Weird

What a journey these two have had: they met as teens in the hardcore scene in El Paso, Texas, formed two influential alternative rock bands — At The Drive-In and The Mars Volta — and one obscure dub project — De Facto — that earned them rock and roll acclaim from the music press and respect from musical peers in bands like the Red Hot Chili Peppers.

Omar and Cedric: If This Ever Gets Weird, a new documentary about the creative partnership between Rodríguez-López and Bixler-Zavala, premiered at the 2024 festival. The film illuminates the duo’s struggles with bandmates, addiction, racism, Scientology, and their ups and downs in the music industry.

Rodríguez-López recorded loads of footage over the years of them on the road, in recording studios, and in live performance. Those intimate, up-close moments used in the film reveal a partnership that begins in solidarity, drifts apart, and comes back together stronger than when they started. It’s essentially a film about friendship.

The two appeared briefly onstage before the film’s screening, alongside director Nicolas Jack Davies, but said nothing. For the first time in 21 years, the two performed at this year’s SXSW festival as De Facto, their lesser-known reggae-influenced side project, to promote the new film.

Cumbia Is The Real Soundtrack To SXSW 2024

Cumbia in 2024 is conscious party music, still closely linked to its Colombian origins but expanded and modernized by elements of psychedelia and the young players from across the country and the world interpreting the genre.

Cumbia could be heard throughout the festival, in particular at a heavily attended party March 12 at Hotel Vegas in Austin, which featured more than 10 bands on four stages. A few fans could be seen wearing T-shirts with the phrase “Cumbia is the new punk,” the title of a song by Mexican cumbia fusion group Son Rompe Pera.

Bands mostly from Texas — including the “barrio big band” Bombasta and Latin psych bands like Combo Cósmico and Money Chicha — and the rock-influenced Denver band Ritmo Cascabel played dance music driven by hand percussion, heavy bass lines and guitars drenched in reverb.

Earlier this year, Billboard predicted that cumbia music in all its entirety and subgenres — chicha, sonidera, norteña, villera — would see a massive growth in 2024, citing higher-profile artist collaborations and social media viral hits.

Classical Music Unveils Its Changing Profile

Classical music is most often associated with beautiful concert halls and polite, well-dressed audiences who sit quietly as music is being played. This was not the case for Vulva Voce, an all-female Manchester-based string quartet that played their unique blend of modern classical music at various SXSW stages this year.

Band members wore one-piece jumpsuit coveralls with Doc Martin boots and performed mostly original, high-energy, uptempo compositions to loud crowds at dive bars throughout Austin. They shredded strings and swayed and bounced onstage as if it were a rock show, and said they loved every minute of it. Vulva Voce also performed live with Ash, a Northern Irish rock band whose career in music spans 30 years.

Vulva Voce’s modern approach to classical music comes at a good time. Mid-week, a group of classical music artist managers, lawyers and classical music label executives spoke about classical music’s revival in gaming and soundtracks.

Traditional classical music performance continues to struggle with attendance, but the genre has gained traction on platforms like TikTok and Instagram, and has seen a surge in interest in film scores, Netflix soundtracks, video games, and sports broadcasts.

More than 340 new bands played SXSW for the first time this year. Each year, SXSW awards three emerging artists The Grulke Prize, in honor of festival Creative Director Brent Grulke, who passed away in 2012. Sabrina Teitelbaum, who performs as Blondshell, won for developing U.S. act, the South Korean alternative K-pop band Balming Tiger won for developing non-U.S. act, and British psychedelic pop band the Zombies won the career act award